A peek into recent AdWords developments

If you're an avid Inside AdSense reader, you know that we
frequently post about the latest developments in AdSense and new
features you can take advantage of. However, we've heard from some
publishers that they want to know more about what's happening in
AdWords, and what we're doing to bring more relevant, targeted ads to
AdSense sites like yours. With that, we'd like to take a moment to give
you insight into a few recent AdWords developments, and what they mean
for you as an AdSense publisher.

One of the main changes is
the ability for advertisers to be more specific with their ad targeting
through a combination of contextual targeting and placement targeting.
As you may know, contextually targeted ads will appear on your pages if
an advertiser's keywords match your content, while placement-targeted
ads will appear if an advertiser has specifically selected your ad
placement or site. Now, advertisers can target your site or placements,
but can also specify keywords for them so that their ads only appear in
the most relevant pages. These ads will still need to compete with the
available inventory of ads for a particular placement, and so only the
highest-paying, most relevant ads will appear on your pages. At the
same time, you'll still be able to use your Competitive Ad Filter to prevent ads from specific URLs from appearing.

What
does this mean for you, as an AdSense publisher? Your users may see
more relevant ads on your pages, and advertisers who become more
confident that their ads are reaching the right audience may increase
their ad spend -- both of these can result in higher monetization for
you. In addition, while advertisers previously could only change their
bids for all ads running across multiple sites, they can now adjust
their bids for individual sites. This means that advertisers can spend
more of their budgets on the specific AdSense sites which perform well
and generate high-quality leads for the advertiser.

With these
recent improvements, we're looking forward to expanding the number of
advertisers who use the AdSense content network and increasing the
relevance of their ads on your sites. Not only will this increase your
earnings potential through the AdSense program, but it will also
strengthen the ads ecosystem that benefits publishers, advertisers, and
users.

Posted by Arlene Lee - AdSense Publisher Support